Xavier Barrade for Dry the River

One of my favourite things about writing this blog is coming across things that I genuinely think are brilliantly creative and yet don't take a massive bank balance or a lot of resources to achieve -just some imagination and willingness to put in the hours.

So I loved discovering Xavier Barrade’s 3D posters for rock band Dry The River. Xavier spent over 35 hours creating each 3d poster, hand cutting all the pieces and gluing them together.

The finished result is an ad campaign that sticks out (ha!) from the rest. The video of people's reactions to the posters is great too.