Sunday, 6 September 2009

Short But Sweeet - Insa For Nike Air Maxim

This viral ad for the Nike IAM1 Journey Sportswear project is by London street artist INSA and was created over 7 days while he basically ran around east London, painting the 35 separate pieces, which form the basis of the animation.

Produced by Protein and documented by INSA's long time collaborator, photographer Ethel, each of the 35 hand painted pieces also form one of the centre pieces of INSAs major London solo show for 2009.

This animation will be de-constructed within the "Looking For Love In All The Wrong Places" show with behind-the-scenes processes alongside the original painted objects that make up the individual frames.

It's a pretty cool idea to use separate artworks in themselves together to make a stop-motion animation and even though the video is pretty short it's really all you need to get the idea.

IAM1 x INSA from Protein® TV on Vimeo.

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