Champagne Valentine For Placebo

Placebo have decided to do something different for their new video 'The Never-Ending Why' and with the help of Champagne Valentine, a group of Amsterdam based digital media designers have produced this 'interactive' video.

I think the concept is amazing, but to be honest I just got pissed off by it and had no idea what I was really supposed to be interacting with. That might just be me being an idiot however and I really do love the idea of interaction between the viewer and the product.
Look at it here.