Sunday, 19 July 2009

Olympus Gets Seriously Creative For New Stop-Motion Add

This is 'the PEN Story' an advert from Olympus for their new digital camera. In total 60,ooo pictures were taken, 9,600 prints were developed and then over 1,800 frames were shot to make this 3 minute film. There was NO post production on the entire thing! How amazing.

The film/viral ad is obviously majorly inspired by
Taijin Takeuchi's "A wolf loves pork", but I love to see big brands and advertising companies using creative ideas to sell their products.

Here is the inspiration?


  1. Oh my God they definitely stole the idea

  2. I don't care, the video is good and they even name checked him eventually after some backtracking. I like the blog.



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