A huge amount of it has to do with the fact I am a big fan of Ratatat and I feel the song choice 'Mirando' perfectly accompanies the jaunty movements created by the campaign models (Kinga Rajzak, Zuzanna Bijoch, Arizona Muse, Tati Cotliar & Mariacarla Boscono) which are further enhanced through brilliant editing techniques.
Overall this video conveys a huge amount of personality and fun for me and I had to watch it about three times one after the other.
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